Jinling Sports(SZ:300651)2025-05-12 14:00Group 1: Company Overview and Strategy - Since its listing, the company has actively positioned itself in the sports industry, focusing on strengthening its brand and expanding both horizontally and vertically within the sports sector [2][3] - The company aims to enhance its sports consumption services and create a brand matrix for urban sports, targeting the development of a century-old national sports brand [2][3] Group 2: Industry Outlook - The Chinese sports industry is expected to grow significantly, with the government aiming for the sports sector to become a pillar of the national economy by 2035, increasing its GDP contribution from 1.0% in 2020 to 4% [3] - The total scale of the national sports industry is projected to reach 5 trillion yuan, indicating substantial market potential [3] Group 3: Recent Performance and Challenges - The company experienced a decline in sales due to a lack of major events, which significantly reduced event service revenue [5] - The number of events held in 2023 decreased compared to the previous year, impacting overall performance [6] Group 4: Future Growth Drivers - The company is exploring growth opportunities in the 2C business model, focusing on enhancing sports consumption services and event services [4][6] - Leveraging its reputation from past large-scale events, the company aims to expand its domestic and international event service projects to increase revenue [6]