Group 1: Market Strategy - The company plans to deepen channel penetration in traditional core markets like the Middle East and North Africa, while also exploring differentiated marketing strategies in potential markets such as South America, Central Africa, and Europe to gradually increase market share [1] - The company aims to explore new channels like cross-border e-commerce and direct supply to supermarkets to cultivate new growth points [1] Group 2: Economic Environment - The textile industry in 2024 faces a challenging production and sales situation, with global supply chains adjusting due to trade frictions, leading to some textile production capacity moving to Southeast Asia and North Africa [2] - The company adopts a multi-market and multi-client strategy to hedge against risks from single market fluctuations and closely monitors exchange rate changes [2] Group 3: Product Development - The company focuses on a multi-product line strategy, primarily concentrating on core businesses like Korean-style carpets and cloud carpets, while the composite carpet category is still in the early growth stage [2] - The overall price trend for carpets has been declining, prompting the company to monitor market trends and assess business potential for timely adjustments [2] Group 4: Competitive Response - In response to the rapid development of the home goods industry and evolving consumer demands, the company aims to produce high-quality products that meet segmented market needs [2] - The company plans to enhance innovation in patterns, processes, and materials to establish a multi-dimensional quality assurance and evaluation system [2] Group 5: Investor Relations - The company places high importance on investor relations management, maintaining effective communication with institutional investors through various channels such as investor hotlines, emails, shareholder meetings, and performance briefings [3]
真爱美家(003041) - 5月13日投资者关系活动记录表（2024年度业绩说明会）