NAR(SZ:002825)2025-05-14 07:36Company Overview - The main business areas of the company include digital printing materials (68% of revenue), automotive functional films (25%), and electronic and optical films (5%) [2] - The company's strategy focuses on a dual drive of "new materials" and "new energy" [2] Product Development and Market Strategy - The company aims to expand market share and strengthen the supply chain in the digital printing materials sector [2] - In the automotive film sector, the strategy includes increasing R&D investment and expanding manufacturing capacity [2] - The company has developed various automotive protection films, including paint protection films and window films, capitalizing on the growing demand in the automotive market [3] Automotive Film Market Insights - The automotive protection film market is experiencing significant growth due to trends like import substitution and consumer upgrades, particularly in the context of the booming new energy vehicle market [3] - The company’s automotive functional film revenue is projected to grow by 50.62% in 2024, driven by increased demand and strategic partnerships [3][4] Competitive Advantages - The company has a strong focus on technology R&D, with a team of specialized personnel and a commitment to product quality [4] - It has established a significant presence in international markets, with a high proportion of overseas revenue [4] - The company has a well-developed supply chain, producing key raw materials in-house to enhance product quality and reduce costs [4] Future Growth Prospects - The company plans to maintain its strategic focus on core businesses while exploring opportunities in new materials, new energy, and semiconductor core components [5] - The production capacity at the Jiangxi Fengcheng base is gradually increasing, with the first phase nearing full production [6]