医美终端景气度跟踪

Summary of Medical Aesthetics Industry Conference Call Industry Overview - The medical aesthetics industry is experiencing lower-than-expected performance in Q2 2025, primarily due to a decline in average transaction value (down 5% in April), a decrease in high-ticket project proportion, slower growth in first-tier cities, and increased regulatory scrutiny. As a result, mid-May revenue growth is only about 5% year-on-year, significantly below the expected target of 15% for the year [1][2][3]. Key Points and Arguments - Revenue Growth and Customer Traffic: April saw a revenue increase of only 3% year-on-year, failing to meet the 15% target. Customer traffic increased by 8%, but the continuous decline in average transaction value hindered overall revenue performance. The May holiday contributed somewhat, but revenue growth remained below expectations [2][3]. - Customer Acquisition Challenges: The proportion of new customers decreased year-on-year, with a 2% drop from January to April and a nearly 7% decline in April alone. The expected decrease during the May holiday is projected to be between 3% to 5% [1][10]. - Product Performance: - Collagen products are showing significant growth, with the Shanxi Jingbai Weimei series performing well, and the micro-aesthetic product line growing by 47%. - The botulinum toxin product line is experiencing stable growth of about 10%, while the hyaluronic acid product line shows mixed results, with brands like Juvederm and Restylane slowing down, and the HiTi series experiencing negative growth in April [1][12][13]. - Market Dynamics: The introduction of new brands like Aisufei is positively impacting the regenerative injection market, although traditional products like Bai Tian Shi are seeing a slowdown in sales. The company is considering introducing brands like Gaode Mei and Sofina Bodhi Source, which may disrupt existing products [1][15]. - Promotional Activities: March's promotional activities led to significant customer traffic growth, but the effectiveness of promotions in April and May was disappointing. High-ticket products like Tongyan Needle and Thermage are facing price declines due to increased competition, contributing to overall revenue slowdown [5][6]. - Annual Performance Outlook: Achieving the 15% annual performance target is challenging. The company plans to open new stores and hospitals and expand into untapped markets while promoting profitable products and controlling costs to maintain growth momentum [6][7]. Additional Important Insights - Regulatory Impact: Increased regulatory scrutiny is affecting marketing and product usage, contributing to the industry's overall performance challenges [4]. - Emerging Products: New products like the three-type humanized collagen gel from Weimei are expected to become market highlights, with a price point above 8,000 yuan, targeting the mid-face filling market [17][18]. - Market Trends: The market for collagen products is expanding, with a diverse range of offerings, including skincare and freeze-dried powders. Despite a decline in terminal prices, procurement prices have not decreased significantly, putting pressure on manufacturers to find alternatives [22][34]. - Future Projections: The botulinum toxin product line is expected to see continued growth, with new brands entering the market and a stable growth rate anticipated for 2025 and 2026 [26][27]. - Compliance and Market Share: Currently, compliant water light needles hold 0% market share, but this is expected to change as new registrations are approved, leading to a gradual increase in compliant product adoption [24]. This summary encapsulates the key insights and trends from the medical aesthetics industry conference call, highlighting the challenges and opportunities within the sector.