奥雅股份(300949) - 300949奥雅股份投资者关系管理信息20250516

Company Overview - Shenzhen Aoya Design Co., Ltd. has a history of focusing on children's growth and natural education, establishing the "Luojia Children" brand in 2011 with a vision to create sustainable happiness for children [2] - The company has transitioned from providing IP design services to independent brand operation with the establishment of JoyKey [2] Market Position and Strategy - The target customer base includes the existing parent-child demographic, particularly "super moms" willing to pay for quality experiences [3] - The company aims to leverage private operations and self-media marketing to enhance resource utilization and drive traffic conversion [3] Financial Performance and Projections - In 2024, the company reported no revenue from its own IP derivative products, with most income coming from secondary sales of cultural tourism projects [4] - The revenue structure has shifted from 83.85% in landscape design in 2020 to 52.16% in 2024, while the share of comprehensive cultural tourism business has increased to 40.37% [5] Business Development and Orders - As of May 9, 2025, the company reported a 24% year-on-year increase in signed contracts, indicating a positive trend in business development [6] AI and Technology Investment - The company plans to maintain its R&D investment to support AI applications, which have shown significant efficiency improvements in project planning [7][8] - The AI model can reduce project planning time from two weeks to a few hours, enhancing design efficiency [7] Risk Management - The company acknowledges uncertainties in market expansion and operational management of its IP business, urging investors to be cautious [4][8] - There is a careful approach to acquisitions in the collectible toy sector, focusing on self-incubation rather than high-cost acquisitions [9] Incentives and Future Plans - The company is exploring various incentive mechanisms to attract and retain talent in the creative industry [10] - Future sales strategies will focus on light asset operations and building a "ToB-toC-toB" industry loop [10]