EASYHOME(SZ:000785)2025-05-21 11:15Group 1: 2024 Performance Overview - In 2024, the company achieved a market sales (GMV) of 122.2 billion yuan, a year-on-year increase of 3.9% [1] - The operating revenue was 12.966 billion yuan, a year-on-year decrease of 4.04% [1] - The net profit attributable to shareholders was 769 million yuan, down 40.83% year-on-year [1] - The net profit after deducting non-recurring gains and losses was 890 million yuan, a decrease of 27.62% year-on-year [1] Group 2: Business Transformation Highlights - The company rebranded from "居然之家" to "居然智家" on December 9, 2024, gaining recognition from various sectors [2] - The home furnishing main business showed resilience, ensuring overall health and stability [2] - The company opened 16 smart home experience centers and 4 integrated stores [3] Group 3: Digital Transformation Achievements - The global registered user count for "居然设计家" exceeded 18 million, a year-on-year increase of 21.9% [3] - The number of design cases surpassed 38.5 million, up 17.8% year-on-year [3] - The model count exceeded 12.44 million, a growth of 28.6% year-on-year [3] Group 4: Sales and Store Expansion - In 2024, 33 new stores were opened, achieving sales of over 6.33 billion yuan, a year-on-year increase of 43.4% [4] - The first integrated store opened in 2023 generated over 168 million yuan in sales [4] - The company has over 300 cooperative brands and 150 stores across 15 provinces [4] Group 5: International Expansion Efforts - The company opened two stores in Cambodia and Macau, achieving over 97% occupancy [5] - "居然设计家" launched 13 design tool languages and added over 140 payment channels for international users [5] - The number of overseas annual paid users increased by 80.2% [5] Group 6: Future Outlook and Strategies - The 2025 plan focuses on leveraging digital transformation advantages to stabilize and break through in the home furnishing main business [6][7] - The company aims to enhance sales through a comprehensive online and offline marketing system [7] - Plans to open at least 30 new stores and 25 new locations in 2025, including one overseas [22] Group 7: Measures to Address Profit Decline - The company is focusing on sales and recruitment to stabilize the home furnishing main business [19] - Adjustments in the chain development model to enhance franchise management quality [19] - Strengthening cash flow management and controlling capital expenditures [19] Group 8: Industry Outlook - Future industry growth is expected to be driven by multi-dimensional policy support and digital transformation [20] - The internationalization and collaboration within the supply chain will enhance the overall level and resilience of the home furnishing industry [20]