2025-05-21 12:04Financial Performance - Total net revenue reached RMB 2.1 billion, a year-over-year increase of 4%[8] - E-commerce net revenue was RMB 1.7 billion, up 1% year-over-year[8] - BBM (Brand Management) net revenue increased significantly to RMB 387 million, a 17% increase year-over-year[8] - The company reported a non-GAAP operating loss of RMB 67 million[5] - Net loss attributable to ordinary shareholders was RMB 63 million[5] - Non-GAAP net loss attributable to shareholders was RMB (57) million[5] Gross Profit Margin - Group product sales gross profit margin increased to 32.4% in 1Q2025[10] - E-commerce product sales gross profit margin increased to 15% in 1Q2025[12] - Brand Management product sales gross profit margin was 51.6% in 1Q2025[15] Segment Performance - Adjusted operating loss for E-commerce was RMB -46 million[18] - Adjusted operating loss for Brand Management was RMB -21 million[18] Sustainability - The company achieved a 35.5% reduction in carbon emissions compared to the 2021 baseline[22] - Operational carbon neutrality was achieved in 2 parks[22]