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阳光乳业(001318) - 2025年江西辖区上市公司投资者网上集体接待日投资者关系活动记录表

Group 1: Shareholder Concerns - The company is set to unlock approximately 200,000 shares on May 20, 2025, with a market value of about 2.66 billion [1] - The company has not received any plans from the controlling shareholder regarding share reduction after the unlock [1] Group 2: Brand and Market Position - The company owns two core brands, "Sunshine" and "Everyday Sunshine," along with several sub-brands, indicating a strong brand portfolio [1] - The management is optimistic about the company's growth potential supported by national policies aimed at boosting domestic consumption [1] Group 3: Product Strategy and Market Trends - The company has established a differentiated product structure focused on low-temperature products, which are its core offerings [3] - The company aims to enhance its core competitiveness and improve operational performance to reward investor support [3] Group 4: Supply Chain and Production - By the end of 2025, the company aims for its self-owned farms to supply approximately 40% of its total raw milk demand, with a target milk yield of over 11.5 tons per cow [3] - The company has a robust supply assurance system for raw milk, involving strategic partnerships with large dairy farms [4] Group 5: Sales and Marketing Innovations - The company is exploring new online sales models, including live streaming sales, to adapt to changing market conditions [4] - The primary sales channels include both distribution and direct sales, with a focus on e-commerce and hotel business partnerships [3]