BRANDMAX(SZ:300805)2025-05-23 09:44Financial Performance - In 2024, the company achieved a revenue of 2.287 billion CNY, representing a year-on-year growth of 1.58% [2] - The net profit attributable to shareholders was 14.04 million CNY, a decline of 57.33% compared to the previous year [15] - The company maintained a cash dividend payout ratio exceeding 50% in 2023 and plans to exceed 60% in 2024 [3][15] Business Growth and Strategy - The company experienced nearly 200% growth in revenue from the consumer electronics sector and over 40% growth in the pharmaceutical sector [3] - Digital retail business revenue reached 850 million CNY in 2024, a year-on-year increase of 7.58%, accounting for 37.17% of total revenue [7] - B2C business revenue grew by over 110%, while B2B revenue declined by 39.88% due to strategic adjustments by Alibaba [7] Digital Transformation and Innovation - The company is focusing on digital transformation by integrating technologies such as generative AI, VR/AR, and 3D to enhance marketing services [5][6] - In 2024, the company launched ten AI+ products aimed at retail terminal scenarios, further merging online and offline retail [8] Cash Management and Financial Stability - As of the end of 2024, the company held cash reserves of 848 million CNY, providing a strong financial foundation for future growth [3][29] - The company has implemented measures to manage cash flow and accounts receivable effectively, achieving a collection rate of 94.63% in 2022 and 96.15% in 2023 [16] Future Outlook - The company plans to continue expanding its brand IP matrix and seek investment and acquisition opportunities in consumer brands [4] - Future strategies include enhancing digital marketing capabilities, developing a product matrix, and pursuing international expansion [5][6]