Longtech(SZ:300916)2025-05-26 12:40Company Overview - Shenzhen Longte Intelligent Control Co., Ltd. is identified by stock code 300916 and stock abbreviation Longte Intelligent [1] Financial Performance - Revenue growth in the first two quarters of 2024 was strong, but a decline is expected in the second half, primarily due to the consumer electronics PCBA segment [2] - The overall gross margin for 2023 and 2024 is approximately 17%, a decrease from previous years, mainly due to changes in product structure [2][3] - The gross margin for consumer electronics PCBA is around 12%, which negatively impacts the overall gross margin [2][3] Market Dynamics - The smart home appliance PCBA segment saw a revenue decline of 2.57% in 2024, attributed to intense price competition [4] - Competitors have shifted focus to mid-tier customers, increasing competition in the home appliance sector [5] Automotive Electronics - Major OEM clients include leading domestic car manufacturers and well-known companies in niche markets [6] - ODM projects are growing annually, with delivery cycles typically ranging from 6 to 12 months [7] - Key product lines in ODM include electronic oil pump controllers and electronic water pump controllers, each with varying market values [8] Future Outlook - The gross margin for automotive electronics is expected to improve in 2024 due to participation in high-end vehicle projects [9] - The subsidiary Longteng Future is in the incubation phase, with revenue targets to be adjusted based on project progress and market feedback [9] Product Performance - Revenue from new consumer electronics products is projected to be over 100 million, reflecting an 18.2% year-on-year decline due to reduced demand for niche products like pool robots [10] - The storage product segment experienced significant fluctuations, with a sharp increase in 2022 followed by a decline in 2023 due to changes in local energy subsidy policies [10] International Operations - Overseas direct sales accounted for approximately 30% of total revenue in 2024, with the U.S. market contributing about 4% of this total [10] - A new factory in Thailand is set to begin production in June, focusing on PCBA and finished products, with specific output values to be determined based on market demand [10] Strategic Planning - The company is currently focused on the first phase of the Thailand project and will evaluate further overseas expansion based on production performance and market conditions [10]