
Financial Data and Key Metrics Changes - System-wide sales for Q1 2025 increased approximately 4.8% year over year to $140.7 million, with total revenue rising approximately 2.3% year over year to $113.7 million [21] - First quarter adjusted EBITDA was $5.5 million, representing 4.9% of total revenue, a 2.8% decrease year over year due to a prior year settlement payment benefit [21][26] - Company-operated shop revenue increased approximately 1.3% year over year to $109 million, while franchise revenue surged approximately 30.8% year over year to $4.7 million [22] Business Line Data and Key Metrics Changes - Same store sales growth was 0.9% for the full quarter, driven by a 1.1% increase in average check, partially offset by a 0.2% decrease in transactions [22] - Franchise units increased by 26%, contributing to the significant rise in franchise revenue [22] Market Data and Key Metrics Changes - Digital sales represented over 42% of total shop sales during the first quarter, an increase of approximately 200 basis points compared to the previous year [14] - The company expects to open at least six new shops in Q2 2025, with a total of at least 38 new shops anticipated for the year [17][28] Company Strategy and Development Direction - The company is focused on driving same store sales growth through menu innovation, digital investments, and prudent cost controls [10][20] - Plans include modernizing the shop footprint and accelerating unit openings through franchising efforts, aiming for a total of 2,000 units in the U.S. [19][30] - The company is also investing in digital assets and data analytics to enhance customer engagement and operational efficiency [14][52] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the long-term growth plan despite potential pressures from tariffs and a challenging consumer environment [27] - The company anticipates same store sales growth of 1.5% to 2.5% for the full year 2025, with adjusted EBITDA projected at approximately $33 million to $34 million [28] Other Important Information - The company reported a slight net loss of $62,000 for the quarter, an improvement of $2.7 million over the prior year [26] - The company purchased approximately 117,000 shares of common stock for about $1.1 million during the first quarter [26] Q&A Session Summary Question: What is driving the outsized performance in same store sales? - Management attributed the performance to menu innovation, digital marketing efforts, and improved value offerings [34][35] Question: Can you provide insights on franchising initiatives and unit level economics? - Management noted strong interest from franchisees due to positive trends in unit level economics and the brand's appeal [41][42] Question: What are the trends in digital ordering and loyalty penetration? - Digital sales increased significantly, and the company is investing in enhancing its digital platforms and loyalty programs [51][52] Question: What are the expectations for inflation and pricing for the rest of the year? - The company anticipates a full-year gross price increase of just over 3%, aligning with inflation expectations [66] Question: What is the status of the PDK rollout and its impact on labor costs? - The company is on track to retrofit half of its company shops with the new system, which is expected to yield labor savings [70][71]