弘则研究 ：家用呼吸机行业更新

Summary of Home Respiratory Machine Industry Update Industry Overview - The home respiratory machine market is expected to continue growing in 2025, with a market size of approximately 1 to 1.2 billion CNY from 2023 to 2024, indicating limited growth due to structural and channel adjustments [1][5] - The sales revenue composition is approximately 80% for devices and 20% for consumables, with no significant increase in consumable demand expected despite an increase in installed devices [7][9] Key Players - ResMed holds over 50% market share in the domestic home respiratory machine market, maintaining its leadership position [15] - Anxin Company ranks second with revenue of approximately 300 million CNY in 2024 [16] - Other brands like Philips and Yuyue have relatively small market shares, with Philips below 10% [17] Market Dynamics - Consumer price sensitivity has increased, particularly for imported and high-premium products, impacting sales of high-value items [3][4] - The sales channels for home respiratory machines are diverse, including e-commerce, social media platforms, offline pharmacies, and direct stores, with e-commerce expected to account for 55% to 60% of sales by 2025 [21][23] Regulatory Impact - National subsidy policies have positively influenced the industry by reducing consumer purchase costs, although these policies are expected to phase out within six months [4][31] - The demand for sleep health solutions is increasing, with approximately 176 million potential users identified [4][33] Consumer Behavior - There is a notable occurrence of users purchasing machines but not using them, although specific statistics are unavailable [11] - Approximately 70% to 80% of patients diagnosed with snoring symptoms are recommended by doctors to use home respiratory machines [34] Future Trends - The market is in a recovery phase, with natural growth expected to continue, although the growth rate has slowed from 2023 to 2024 [2] - The COPD segment is anticipated to see a natural growth of around 10% in the coming years due to increased demand [39] - The overall industry growth will depend on both volume and price, with increased price sensitivity leading to reduced profit margins for distributors [32] Challenges - Some brands face significant inventory issues due to overstocking and reliance on distribution channels without developing direct consumer relationships [28] - The transition from hospital-based user acquisition to e-commerce platforms presents challenges for domestic brands compared to established imported brands [40] Conclusion - The home respiratory machine industry is poised for growth, driven by increasing awareness of sleep health and supportive regulatory measures, but faces challenges related to price sensitivity and market competition.