伟星新材(002372) - 2025年6月3日投资者关系活动记录表

Market Demand and Pricing Strategy - Current market demand is relatively weak, continuing previous trends [2] - The company will not adjust pricing strategies through product price reductions, focusing instead on a "three high" positioning: high-end brand, high-end service, and high-end value [2] - This strategy may lead to short-term sales challenges due to a competitive market environment [2] Retail Business Stability and Development - The retail business price stability is supported by enhancing product and service quality [2] - Efforts in retail are focused on three areas: improving channel construction to increase market share, expanding product categories to boost average customer spending, and upgrading business models to strengthen core competitiveness [2][3] Market Expansion Efforts - Expansion in the South China market is slow due to consumer habits and competition, but there is gradual improvement through partnerships with home decoration companies [3] - The company's international strategy is in the early stages, focusing on building marketing networks, developing international teams, and establishing production bases, with overseas business currently accounting for about 6% of total sales [3] Cost and Expense Management - The company aims to enhance cost and expense control, focusing on "input-output" analysis to maintain reasonable cost and expense ratios [3] - Initial results of sales expense control were observed in the first quarter of 2025 [3]