
Summary of Potbelly (PBPB) FY Conference Call - June 04, 2025 Company Overview - Potbelly is a fast casual restaurant chain known for its sandwich-based menu, with a strong brand presence and customer loyalty [11][20][21] - The company has experienced significant growth and transformation since 2020, moving from a turnaround phase to a growth phase [23][72] Key Metrics and Financial Performance - As of Q1 2025, Potbelly had 444 open locations and 766 open and committed locations, including 103 franchise locations [22] - System sales growth of 34% over the past three years, with nearly 700 basis points of margin expansion at the shop level [27] - Digital sales now account for 42% of total business, up from 9% at the beginning of the pandemic [74] - Adjusted EBITDA increased from near zero to approximately 3 billion at that scale [55][72] Strategic Initiatives - Potbelly's growth strategy is built on five pillars: great food, great value, great people, digital growth, and franchise expansion [29][30] - Menu innovation has been a key focus, with recent additions including new sandwiches and beverages that have resonated well with customers [33][35][74] - The company is replatforming its digital customer experience to enhance user engagement and streamline operations [41][43] Franchise Growth - Potbelly has a strong franchise development pipeline, with 322 committed locations not yet open and 70% of franchisees actively developing new units [46][50] - The franchise model is seen as a significant driver of future growth, with attractive unit-level economics and support for new franchisees [50][72] Market Position and Competitive Advantage - Potbelly has outperformed the fast casual industry in same-store sales and traffic over the last three quarters [59] - The company emphasizes a three-layered value approach, focusing on intrinsic value, everyday value, and promotional value to enhance customer experience [38][39] Future Outlook - The company maintains a positive outlook for continued growth, with guidance for low to mid-single-digit same-store sales growth and unit growth in the low double digits [70][72] - Potbelly is committed to leveraging its digital capabilities and franchise model to drive profitability and expand its market presence [72][76] Additional Insights - The management team has a clear focus on maintaining alignment across the organization regarding growth objectives and performance metrics [30] - Potbelly's unique brand cachet and customer loyalty are seen as critical assets for future expansion [20][21]