Jinling Sports(SZ:300651)2025-06-10 09:28Group 1: Company Overview and Strategy - Since its listing, Jinling Sports has actively positioned itself in the sports industry, focusing on brand-driven expansion and maintaining stable original business while gradually realizing the value of new business segments [2][3] - The company aims to enhance the sports consumption experience and quality by developing a sports consumption brand matrix, targeting the establishment of a century-old national sports brand [2][3] Group 2: Industry Outlook - The Chinese sports industry is expected to grow significantly, with the market size projected to reach 5 trillion yuan, and the industry's contribution to GDP anticipated to rise to 4% by 2035 [3][4] - In 2020, the sports industry accounted for only 1.0% of GDP in China, which is considerably lower than the 3%-4% seen in developed countries [3] Group 3: Recent Performance and Challenges - The company experienced a decline in sales due to a sluggish market economy and fewer events held during the reporting period, impacting service revenue significantly [5] - Major events like the Hangzhou Asian Games and Chengdu Universiade in 2023 utilized high-end equipment, but the number of events in 2024 is expected to decrease compared to the previous year [5] Group 4: Future Growth Drivers - Jinling Sports is exploring growth points in the 2C business sector, focusing on enhancing sports consumption services and experiences [6] - The company plans to leverage its reputation and experience from past large-scale events to expand domestic and international event service projects, thereby increasing service revenue [6] Group 5: Market Risks - The impact of the Scottish Premier League on the company's performance is currently minimal, but there are concerns about market volatility and irrational trading behavior in the A-share market [6]