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乘用车终端销量跟踪分析
2025-06-10 15:26

Summary of Key Points from the Conference Call Industry Overview - Recent domestic passenger car terminal sales experienced a month-on-month decline of 20% to 360,000 units, but weekly average sales still showed a year-on-year increase of 10% [1][4] - Year-to-date cumulative sales have increased by over 10%, indicating the effectiveness of the vehicle replacement policy [1][4] - The penetration rate of domestic new energy vehicles (NEVs) reached 56%, close to this year's high, with an average penetration rate of 53% year-to-date, representing a nearly 20% increase compared to the same period last year [1][5] Market Performance by Price Segment - NEVs priced between 100,000 to 150,000 yuan saw a growth rate of 60%, driven by high-cost performance models such as BYD Qin PLUS DM-i series and Geely Galaxy series [1][6] - Sales of mid-to-high-end NEVs priced above 300,000 yuan remained flat or slightly increased, with some segments even experiencing a decline due to product cycle impacts from leading brands like Li Auto and Aito [1][6] Key Players and Market Share - BYD's terminal sales this week were 54,900 units, a 10% decrease month-on-month, but market share rebounded to around 15% [1][7][8] - The market concentration of the top 10 companies (CR10) decreased to 63%, down from 70% in the second half of last year, indicating increased competition from smaller brands due to subsidy policies [1][9] - Geely, including its Galaxy and Zeekr brands, emerged as a significant competitor with sales of approximately 30,000 units this week [1][10] Competitive Landscape - The overall trend in domestic passenger car demand is showing a steady upward trajectory, with both total and structural sales stabilizing [1][3] - Increasing discounts within the industry are noted, with a recommendation to prioritize technology-driven leading new forces while also tracking mid-to-low-priced, high-demand, and low-valuation car manufacturers [1][3] Other Notable Mentions - Wuling ranked second with total sales of 10,000 units, while Geely ranked third with around 30,000 units [1][10] - Tesla's sales for the period were 8,600 units, with a need to monitor the impact of the new Full Self-Driving (FSD) feature on its supply chain [1][2][10]