Group 1: Offline Channel Development - The company plans to optimize offline channels by replacing stores with high traffic and good locations, while also opening new quality stores and regional flagship stores to enhance channel quality [2][3]. Group 2: Online Channel Strategy - Despite a slowdown in online traffic growth, the company aims to use online channels as a platform for new product launches and brand image establishment, while maintaining pricing strategies to promote high-quality development of both online and offline channels [2][3]. Group 3: Product Category Plans - The company intends to adopt a partnership model for the Hush Puppies adult footwear category, which will be managed through collaboration with experienced teams to enhance brand value and resource integration [3]. Group 4: Sales Expense Projections - Sales expenses are expected to increase this year due to the addition of men's and women's clothing lines, necessitating higher marketing costs for various promotional activities [3]. Group 5: Market Pressure and Future Development - The company acknowledges market cyclicality and plans to focus on core business, continuously upgrading products and services to enhance consumer experience, emphasizing brand positioning as key to long-term development [3].
嘉曼服饰(301276) - 2025年6月12日投资者关系活动记录表