OFFCN EDU(SZ:002607)2025-06-13 10:20Group 1: Company Overview and Market Context - The company is transitioning to become an employment and re-employment service provider, extending its service chain from "pre-exam training" to "employment empowerment" to capture business growth opportunities [4]. - The demand for specialized, full-cycle employment services is increasing due to structural employment issues among youth and a rising number of college graduates exceeding 10 million [4]. Group 2: AI + Employment Strategy - "AI + Employment" is the main direction of the company's business adjustment, leveraging AI to provide a precise, systematic, and integrated employment product service system [5]. - The company aims to enhance customer lifetime value by addressing previous pain points such as short customer life cycles and low repurchase rates [6]. Group 3: Target Market Expansion - The company is expanding its customer base through three main channels: - TO B: Collaborating with enterprises to align with their strategic human resource needs [6]. - TO U: Partnering with universities to tackle employment challenges faced by graduates [6]. - TO G: Working with relevant government departments to stabilize employment [6]. Group 4: AI Employment Learning Machine - The AI Employment Learning Machine features an integrated AI employment solution, including career assessment, job matching, exam training, and employment services, priced between 4,000 to 5,000 RMB [7]. - The product is set to be pre-sold online starting June 18, with an official launch in July [7]. Group 5: Sales and Promotion Strategy - Sales will be expanded through the company's 600+ branch network and a franchise cooperation plan to accelerate market penetration in third and fourth-tier cities [8].