Sunrise Group(SZ:002593)2025-06-13 10:26Company Overview - Xiamen Rishang Group Co., Ltd. specializes in the research, production, and sales of automotive wheels and steel structure construction, focusing on both sectors for steady growth [1][2]. - The company has established a strong brand presence in the domestic automotive wheel market and has significant influence in the steel structure sector with brands like "NCC" and "Xinchangcheng" [2]. Wheel Business Insights - Over 80% of the company's wheel business revenue comes from exports, serving over 100 countries and regions, including Europe, Southeast Asia, and Belt and Road countries [3]. - The company has a network of over 100 domestic first-level distributors across 31 provinces and municipalities, supplying major commercial vehicle manufacturers like FAW, Sinotruk, and BYD [3]. Steel Structure Business Challenges - The revenue from the steel structure business decreased in 2024 due to a strategic shift away from domestic construction contracts, focusing instead on petrochemical and overseas projects [3][4]. - The company has successfully secured contracts for significant petrochemical projects, enhancing its competitive edge in this niche market [4]. Technological Advancements - The company has invested in information technology and automation, developing a project management system for steel structures that covers the entire lifecycle from design to installation [4]. - Innovations such as personnel positioning systems and intelligent welding robots have improved production visibility and project management efficiency [4]. Future Market Outlook - The market for forged aluminum alloy wheels is promising, aligning with the automotive industry's shift towards lightweight materials and innovative manufacturing processes [5]. - The company plans to continue focusing on its core automotive wheel and steel structure businesses, enhancing R&D and quality to capture a larger market share [5][6]. Strategic Goals - The company aims to strengthen its position in the petrochemical equipment steel structure and overseas engineering sectors, while increasing investments in smart manufacturing to build long-term partnerships with high-end clients [6].