Company Overview - Generac's 2017 sales reached $1.672 billion[10] - The company experienced an 11% organic sales increase in 2017[11] - The company is targeting margin expansion of approximately 150 basis points through 2020[42] Market Position and Growth Strategy - A 1% increase in home standby generator penetration equates to a $2 billion sales opportunity[22] - A 1% increase in market share equates to a $35 million sales opportunity[22] - The company is expanding its C&I products to gain market share in a global market outside of the US & Canada, currently serving approximately $2 billion of a $5 billion global gas market[27] - The company is leveraging its global footprint to serve a $13.5 billion market outside of the US & Canada[27] Financial Performance and Projections - The company projects a consolidated net sales increase between 3% to 5%, with core organic sales increasing between 2% to 3%[79] - The company anticipates adjusted EBITDA margins between 19.0% to 19.5%[80] - The company expects free cash flow conversion of adjusted net income to be over 90%[80] - The company anticipates free cash flow to be over $800 million from 2017-2020[81]
Generac (GNRC) - 2017 Q4 - Earnings Call Presentation