TH International (US:THCH)2025-06-24 13:02Financial Data and Key Metrics Changes - The company achieved a 3.5% increase in system sales year over year in Q1 2025, with profits from other revenues increasing by 34.5% year over year [9][16] - Adjusted corporate EBITDA margin improved by 6.1 percentage points year over year, while company-owned and operated store contribution margin improved by 5.9 percentage points [8][13] - Monthly average transacting customers reached 2,920,000, a 4.3% increase from the same quarter in 2024 [14] Business Line Data and Key Metrics Changes - Revenue from franchised and retail businesses increased by 28.6% year over year, while company-owned and operated store revenue dropped by 14% year over year [15][16] - The number of franchised stores increased from 302 to 455 year over year [16] Market Data and Key Metrics Changes - The company expanded its store footprint into 84 cities, including Fujian and Nantang, during Q1 [10] - The largest loyalty club members reached 25,200,000, reflecting a 25.7% year over year growth [10] Company Strategy and Development Direction - The company is focusing on a differentiated strategic positioning in coffee and freshly prepared food, launching new products like the light and fit lunch box to reshape consumer perceptions [5][7] - The strategy includes moving from singular coffee consumption to all-day healthy dining, embedding a café experience into a health-focused lifestyle [8] Management's Comments on Operating Environment and Future Outlook - Management noted macroeconomic volatility and intense market competition but highlighted significant profitability improvements due to operational efficiencies and cost controls [8][9] - The company remains optimistic about achieving positive same store sales growth in 2025, especially in the second half of the year [37] Other Important Information - The company has received over 7,000 applications for its individual franchisee program since its launch in December 2023, successfully converting nearly 200 stores by March 2025 [10] - The company is enhancing its digital capabilities, with digital orders as a percentage of total orders rising from 85.4% to 86.3% year over year [15] Q&A Session Summary Question: Outlook for new store openings and franchise applications - Management indicated that Q1 is typically slow, but they aim to open around 200 made-to-order stores this year, with most openings expected in the second half [23][25] Question: Current state of the Chinese consumer and government stimulus - Management noted that consumer morale has not significantly improved post-Chinese New Year, and they are waiting to see the effects of government policies on consumption [26][27] Question: Competition and market growth - Management emphasized that the market has become more rational, focusing on differentiation rather than price competition, and highlighted the success of their new product offerings [29][31]