三夫户外(002780) - 2025-005：2025年6月25日投资者关系活动记录表

Group 1: Brand Development and Store Expansion - X-BIONIC brand stores are being opened gradually, with a focus on single-brand stores through distributors, expected to open in Q3 [2] - HOUDINI brand currently has 37 stores, with 2 new single-brand stores and 4 multi-brand stores opened this year, all operated by distributors [2] Group 2: Sales Performance and Brand Positioning - X-BIONIC store on Nanjing West Road in Shanghai is performing well, with recent adjustments to store image and display enhancing brand positioning and visual impact [3] - The introduction of the Briz series products aims to attract consumers and enhance X-BIONIC brand recognition, with a controlled impact on overall profit margins [3] Group 3: Strategic Partnerships and Product Lines - The company is a distributor for OAKLEY eyewear and plans to launch AI glasses from OAKLEY as soon as they are available in the domestic market [3] - Marmot products are primarily targeted at the Asia-Pacific consumer base, focusing on young consumers who value aesthetics and self-expression, with plans to stabilize supply chains and respond to market feedback in 2025 [3] Group 4: Financial Developments - The company's stock issuance project was approved by the Shenzhen Stock Exchange on June 9, and is currently undergoing registration procedures with the China Securities Regulatory Commission [3]