Snap(US:SNAP)2025-06-25 13:22User Growth and Engagement - Snapchat reaches over 75% of the 13-34 year olds in over 25 countries[7, 39, 61] - The company has more than 850 million monthly active users[7, 39] - Snapchat has 453 million average daily active users[41] Financial Performance - The company has ~$3+ billion in cash and cash equivalents consistently on the balance sheet[11] - The company's revenue accelerated to 16% year-over-year in 2024[83] - Adjusted EBITDA Margin expanded by approximately 500 bps year-over-year to 9% in 2024[83] - The company's TTM Revenue is $5361 million in 2024, compared to $404 million at IPO[79] - Adjusted EBITDA is $509 million in 2024, compared to $(459) million at IPO[79] - Snapchat+ has over 14 million subscribers, representing ~9% of revenue during Q4 2024[70] Market Opportunity - Worldwide digital ad spend is expected to grow by ~$351 billion from 2024 to 2028 at an 11% CAGR[18]