2025-06-26 14:09Summary of Pet Industry Conference Call Industry Overview - The conference focused on the pet industry, particularly the performance of major online platforms during the 2025 618 shopping festival, including Tmall, Douyin, and JD.com [1][2][3]. Key Insights Online Platform Performance - Tmall: Sales growth is expected to be in the range of 9% to 10%, but faced challenges due to insufficient subsidies and limited traffic, making it less friendly to small and medium-sized businesses [2][3]. - Douyin: Outperformed expectations with a growth forecast of around 15%, benefiting from its social attributes and substantial subsidies, particularly effective for promoting new brands [2][3]. - JD.com: Anticipated growth is below 5%, maintaining a stable but low growth rate [2][3]. Return on Investment (ROI) and Discount Strategies - Douyin: ROI for domestic brands during the promotion period ranged from 2 to 5, while new or small high-ticket brands had an ROI of 1 to 1.5 [3]. - Tmall: Implemented a direct discount strategy of 15%, with mature brands achieving an ROI of 5 to 8, while new brands fell below 5 [3]. Brand Performance - Guai Bao's Mai Fu Di: Experienced a decline in Tmall rankings due to brand splitting but maintained overall good performance [1][4]. - Fleegat: Suffered from negative publicity on Xiaohongshu, impacting market performance significantly [1][4]. - Zhongchong's Wanpi Brand: Successfully repositioned through the Xiao Jin Dun series, achieving sales growth, though repeat purchase rates remain to be validated [1][4][5]. - Petty Co.: The Jue Yan brand leads in the high-end dog snack sector but faces slowing growth in direct sales [1][10]. Market Trends - The pet food sector is expected to see an overall online growth rate of around 10% for the year [3]. - Imported pet food brands are facing a decline in the Chinese market, with strategies focusing on optimizing supply chains and local production to mitigate challenges [2][17][18]. Future Outlook - The trend towards self-owned supply chains among OEM brands is expected to continue, with a focus on combining staple and snack products to enhance profitability [13]. - The baking grain category is anticipated to continue encroaching on the puffed grain market, with potential new trends emerging in pet food processing [20][21]. Additional Important Points - The high-quality traffic on Tmall is scarce, and past collaborations to boost traffic have not been successful [3]. - The competitive landscape is shifting, with brands needing to adapt to changing consumer preferences and market dynamics [12][19]. - The performance of international brands like Mars and Royal Canin is under scrutiny as they adapt to local market conditions [17][19]. This summary encapsulates the key points discussed during the conference call, highlighting the performance of various platforms, brand strategies, and market trends within the pet industry.