
Group 1: Industry Trends - The public examination industry is experiencing significant changes, with a 7% increase in recruitment numbers for national and provincial exams, while average customer spending is declining due to market contraction and consumer downgrade [4]. - The online learning trend is accelerating, but a substantial portion of learners still prefer offline courses due to perceived effectiveness issues, indicating a potential return to offline markets [5]. - The job training market remains robust, driven by the high number of graduates (12.2 million in 2025) and a strong willingness to pay for quality training, especially in civil service and public sector jobs [5]. Group 2: Company Current Situation - The company is shifting its focus from civil service exam training to providing employment and re-employment services, capitalizing on the large pool of university graduates [6]. - The introduction of an AI employment learning machine aims to enhance job readiness through personalized online services, with a full launch expected soon after pre-sales began on June 18 [6]. - Internal adjustments include restructuring to enhance autonomy of branches, promoting a younger workforce (average age 1993-1996), and implementing a performance-based reward system [6][8]. Group 3: Q&A Insights - The company has implemented three key policy changes to boost performance: decentralized management for branches, a youth-focused organizational update, and a clear rewards and penalties system based on performance metrics [7][8]. - The number of operational branches decreased by approximately 13% from 783 in 2023 to 681 in 2024, with plans for cautious expansion in well-performing areas [9]. - The employment service market is projected to grow from RMB 32.33 billion in 2024 to RMB 48.77 billion by 2029, with an annual growth rate of 8.77% [11].