新消费创造成长主线，结构性牛市曙光已现 - 2025年可选消费中期策略

Summary of Conference Call Notes Industry Overview - The focus is on the new consumption sector, which is expected to experience a structural bull market due to anticipated economic recovery and policy support in the fourth quarter of 2024. [1][2] - The new consumption sector is characterized by a three-year investment cycle influenced by supply-demand dynamics and social changes. [4] Key Directions in New Consumption - Four main directions in the new consumption sector are identified: emotional value, overseas consumption, shared value, and channel transformation. [3] - Companies like Pop Mart, Ruoyuchen, and Wanren Group have shown exceptional performance since mid-2024, making them noteworthy investment targets. [1][3] Investment Strategy - The strategy for the second half of 2025 involves holding high-conviction leading companies while also focusing on emerging companies that may outperform the leaders. [11] - The investment approach combines Beta (market trends) and Alpha (individual company performance) to identify opportunities. [7][8] Market Dynamics - The new consumption sector is expected to transition through three stages: thematic investment, institutional comfort, and potential bubble formation. [5] - Traditional consumption sectors may present rebound opportunities, especially if they align with leading companies' performance. [6][17] Specific Investment Opportunities - Notable companies for investment include Pop Mart, Chaohongji, and Chenguang, which are expected to benefit from market recovery and structural opportunities. [12] - Emotional consumption companies with strong safety margins and good odds are also highlighted as potential investments. [13] Functional Value and Channel Transformation - AI integration in consumer products is identified as a strong trend, with companies like Kande Optical and Mousse showing promise in this area. [14] - Channel transformation is segmented into online channels, discount retail, and quality retail, with companies like Meituan and Hailan Home being key players. [15] Brand Expansion - Brand expansion is categorized into independent brand growth and OEM chain expansion, with companies like Hisense and TCL benefiting from increased market penetration. [16] - The potential for companies like Simoer International to enhance their market value through successful product reception in Japan is noted. [16] Economic Outlook - The overall economic environment is expected to weaken, leading to a shift in investment focus from Alpha to Beta for domestic demand and vice versa for external demand. [20] - The potential for price increases in consumer goods is highlighted, particularly if CPI returns to a normal range of 2-3%. [19] Future Investment Themes - Observing primary market investments can provide insights into emerging consumption themes for the secondary market. [23] - The third quarter is seen as a time for dividend opportunities, while the fourth quarter may yield excess returns across both traditional and emerging sectors. [22]