再谈游戏布局机会

Summary of Key Points from the Conference Call Industry Overview - The gaming industry is currently experiencing an upward cycle driven by the demand for mental and emotional consumption, alongside an increase in game supply [1][3][6] - New consumer trends have emerged, particularly among Generation Z, post-2000s, and female users, leading to a strong demand for innovative game categories such as anime, party games, and simulation games [1][3][7] Market Performance - In Q1 2025, the domestic gaming market in China reached a scale of 857.04 billion yuan, representing an 18% year-on-year growth [1][11] - The average monthly issuance of game licenses is expected to be 118 in 2024, with a stable increase in the number of domestic game licenses in the first half of 2025, peaking at 157 in June [1][10] New Game Releases - New games have performed better than expected, with titles like "Supernatural Action Team," "Cooking Battle," and "Sword Legend" achieving significant success [1][12][14] - "Supernatural Action Team" has climbed to the 37th position on the iPhone bestseller list, while "Cooking Battle" maintains a daily active user (DAU) count in the millions [12][14] Investment Logic - The investment logic for the gaming sector is based on the industry's entry into an upward cycle, driven by user demand and the release of new game categories [3][6] - AI technology is increasingly empowering game development, enhancing efficiency and reducing costs, which is expected to lead to new business models [3][21] Future Trends - The gaming industry is expected to continue growing, supported by strong consumer demand, the expansion of new user groups, and innovation in game categories [6][8] - The emergence of light casual games and virtual social games is anticipated to further broaden the user base and enhance payment capabilities [6][8] Policy Support - Recent policy initiatives have provided significant support for the gaming industry, including measures to promote game exports and high-quality development [18][24] Investment Opportunities - The gaming sector is deemed to have high investment value, with reasonable valuations and potential for upward movement [24] - Recommended stocks include New East Company, Giant Network, Kaiying Network, Sheng Tian Network, and Perfect World, which are expected to benefit from product cycles and AI integration [25] Conclusion - The gaming industry is positioned for growth, with favorable market conditions, innovative game releases, and supportive policies creating a conducive environment for investment opportunities [24][25]