GigaCloud Technology (GCT) Earnings Call Presentation

BaaS Overview - BaaS (Branding-as-a-Service) is designed to enhance the competitiveness of furniture suppliers by providing access to the Christopher Knight Home brand on the GigaCloud B2B Marketplace[13] - This service allows the brand to introduce third-party products under its label, expanding market presence in high-potential categories[16] - BaaS empowers qualified suppliers to leverage an industry-leading furniture brand, connecting them with customers more effectively in a wider market[12] Challenges Addressed - BaaS addresses challenges such as low purchase frequency, slow brand value accumulation, and difficulty for furniture suppliers to compete in a fragmented market[11] BaaS Structure & Support - The GigaCloud Brand Center provides strategic guidance, access to an established furniture brand, and quality control standards[19] - The GigaCloud Quality Center upholds rigorous quality standards through inspections and quality control processes[20] - BaaS participants can leverage the B2B Marketplace, fulfillment capabilities, and established customer base to accelerate growth and expand market reach[27] Benefits for Sellers - BaaS offers increased competitiveness, streamlined supply chain efficiency, and increased brand awareness for sellers[31] - Sellers gain access to brick-and-mortar opportunities through Wondersign Kiosk[31] Benefits for Buyers - Buyers benefit from the credibility and trust of an established brand, a broader product selection, and assured quality control standards[33] - Buyers also benefit from SFR (Supplier Fulfilled Retailing) model efficiencies and on-trend furniture design[33]