2025-07-16 06:13Company and Industry Summary Company Overview - The company is focused on maintaining competitive pricing strategies to capture market share, aiming for a 70% market competitiveness throughout the year, similar to the previous year [1] Product Updates - The company plans to enhance its product offerings, particularly in the hybrid system, by fully adopting the second-generation hi4 hybrid system, which is expected to improve fuel economy while maintaining performance [2] - The new product line, including the "Dog" series, will retain off-road capabilities while introducing more personalized features and options, such as selectable rear differential locks on certain models [2][6] Sales Performance - The sales environment has been challenging, with the 500Z model showing promising initial sales despite overall market constraints [4] - The company anticipates that the 500Z will have good sales elasticity moving forward, despite current market pressures [4] - The average daily order for the Blue Mountain model is around 150 units, indicating a stable demand [7] Industry Insights - The overall automotive industry is facing significant competitive pressure, making it difficult to see substantial improvements in gross margins. The margins are expected to remain stable, with limited upward movement [8][9] - The penetration rate of domestic brands is increasing, which may lead to shifts in market dynamics and sales volume [9][10] Channel Development - The company has expanded its direct sales channels to over 400 stores, although the pace of expansion has slowed in the second quarter [16] - Sales expenses related to the direct sales channel have increased, with a reported growth of approximately 700 million yuan year-on-year due to store construction and operations [17] Future Outlook - The company is optimistic about the upcoming months, with new product launches planned for June and continued growth expected in the second quarter [21] - The introduction of new products in the high-end market is anticipated to enhance sales volume and overall profitability [22] - The company expects a gradual improvement in sales performance throughout the third and fourth quarters, following a challenging first quarter [22]