2025-07-16 06:13Summary of Conference Call Records Company and Industry Involved - The discussion primarily revolves around the home appliance industry, specifically focusing on a company that appears to be a major player in the market, possibly Gree or Midea, given the context of the conversation. Key Points and Arguments 1. Inventory Management and Dealer Incentives The company is implementing measures to reduce dealer inventory levels and improve cash flow by adjusting rebate policies. Previously, dealers were incentivized with rebates for larger orders, but this may be revised to lower percentages to optimize profits [1][2][3]. 2. Price Adjustments and Impact on Sales There has been a price increase from 3700 to 3800, which affects the rebate structure. The company is balancing the need to maintain competitive pricing while managing dealer incentives [2][4]. 3. Pressure on Inventory Levels The company is facing inventory pressure not only at the dealer level but also at the factory level. This has led to a strategy of reducing the amount of stock held by dealers, which in turn lowers their financial burden [4][5]. 4. Sales Performance and Market Dynamics The company reported a decline in sales in January, followed by a recovery in February, with growth rates reaching over 20% in some periods. However, the recovery speed is slower compared to the previous year [10][11][12]. 5. Channel Reform and Sales Strategy The company is undergoing channel reforms, particularly in Shandong, which has led to improved execution compared to the previous year. The introduction of national subsidies has also positively impacted sales, although not to the expected levels [12][13]. 6. Sales Growth and Seasonal Trends The company experienced a significant sales boost during promotional events, with some channels reporting growth rates as high as 200%. However, the overall growth for May was around 10%, indicating a need for continued promotional efforts [13][15]. 7. Target Setting for Dealers The company has set a minimum sales target of 5% for dealers, with an ultimate goal of achieving 15%. Most dealers are currently meeting targets between 10% and 15% [15][16]. Other Important but Possibly Overlooked Content - The company is also focusing on enhancing its brand image through specialized stores, which has shown positive results in sales performance [9]. - There is a mention of competitive pricing strategies against other brands, indicating a need to remain competitive in a tight market [8]. - The discussion highlights the importance of managing both online and offline sales channels, with a noted shift towards online sales as a significant growth driver [11][12].