IP盛宴，次元破壁，从BW2025现场调研看潮玩谷子发展趋势

Summary of Key Points from the Conference Call Industry Overview - The IP derivative market in China is projected to reach a scale of 174.2 billion yuan in 2024, with a compound annual growth rate (CAGR) of 15% from 2020 to 2024, indicating rapid market expansion and growth opportunities for related companies [1][2][10]. Core Trends and Insights - Diverse IP Development: The Bilibili World 2025 exhibition highlighted a clear trend towards IP diversification, with the rise of national style and domestic animation. Companies like Morning Light and Qixin have launched various products related to national style IPs, indicating the growing influence of domestic culture in the derivative market [1][2][4]. - Product Type Interpenetration: Companies are expanding their product lines beyond traditional categories. For instance, card game companies like KAYOU and JICARD are venturing into plush toys and figurines, while Keep is integrating sports medals with IPs, showcasing the effectiveness of cross-industry collaboration to enhance product value and market competitiveness [1][2][5][10]. - Emotional Value of Products: There is an increasing emphasis on the emotional value of products, with interactive and socially engaging products gaining popularity. For example, Bandai's promotion of card products at the exhibition exemplifies this trend, highlighting the importance of user experience and engagement [1][3][9]. Impact of Bilibili World 2025 - The exhibition had a positive impact on the industry, with a 35% month-on-month increase in overall cultural tourism bookings in Shanghai during the event, and a staggering 475% increase in hotel bookings in the vicinity. This indicates that such exhibitions not only attract visitors but also stimulate related industries [4]. Future Development Directions - IP Matrix Construction: Companies will continue to build IP matrices by leveraging popular and differentiated IPs to avoid competitive saturation and enhance their competitiveness. Popular IPs like Conan and Hatsune Miku, as well as unique character designs from virtual novels, are expected to be key resources for companies [5][10]. - Product Diversification: There is a focus on developing a wider range of peripheral products based on licensed IPs, enabling cross-selling of different product types under the same IP to meet diverse consumer needs [5][10]. - Cross-Industry Collaboration: The trend of cross-industry collaborations is on the rise, as seen with Keep's integration of sports medals with anime culture, enriching brand connotations and expanding market space [5][10]. - Enhancing Emotional Value: Products that emphasize emotional value and social attributes are expected to be more popular, with interactive gaming elements enhancing user experience and loyalty, which will continue to drive industry growth [5][10]. Recommendations for Companies - Key companies recommended for investment include Morning Light, Blukoo, and Qixin Group, which possess strong product development, operational capabilities, and channel layouts. Broadcasting and Chuangyuan are also mentioned as relevant targets. Continuous monitoring of actual sales performance is advised to ensure the accuracy of research conclusions [10][11].