美国应用软件_2025 年CEO调查：人工智能应用、平台整合支撑增长-US Application Software_ 2025 CFO Survey_ AI Adoption, Platform Consolidation Supporting Growth

Summary of July 2025 CFO Survey Industry Overview - The survey focuses on the financial software industry, particularly the adoption of AI and digital transformation within finance departments of large organizations [2][3][4][5][6][7][8][9][10][11][12][13][14][15]. Key Insights Financial Software Budget Trends - Financial software budget growth is moderating but remains resilient against tariffs and DOGE, with a noted increase in digital transformation initiatives [2][3]. - Over 80% of respondents are more willing to engage in digital transformation projects compared to the previous year [2]. AI Adoption and Use Cases - AI adoption is strong in financial planning and automation, with 83% of respondents expecting AI/ML technologies to reduce headcount in finance departments [3][4][5]. - The percentage of budget allocated to AI monetization has decreased from 16% to 14% year-over-year, indicating a shift towards bundled functionalities [3][4]. Cloud Adoption Challenges - Cloud adoption for financial applications is stagnating, with only a projected 2% increase in workloads moving to public cloud over the next three years [3][4]. - Data security, migration costs, and compliance are cited as major barriers to cloud adoption [3][4]. Vendor-Specific Insights - Microsoft (MSFT): Anticipated spending growth improved to approximately 3% year-over-year, driven by its leadership in GenAI and digital transformation initiatives [4]. - ServiceNow (NOW): Expected spending growth is rising to 1.1% year-over-year, with significant customer growth in Pro Plus/AI capabilities [5]. - Oracle (ORCL): Spending growth has decelerated to 1.7% year-over-year, but investments in GenAI may provide some resilience [6]. - SAP: Budget growth expectations have improved, indicating resilience in finance department budgets despite macroeconomic uncertainties [7]. - Intuit (INTU): Customers expect to increase spending at an above-average pace, supported by AI adoption and digital transformation [8]. - Workday (WDAY): Budget growth expectations have normalized to average levels, but cloud adoption trends may hinder further growth [9]. - Sage (SGE): Spending growth is moving towards the top of the spectrum, surprising given previous deceleration [13]. Additional Observations - The survey indicates a trend towards vendor consolidation, with many organizations looking to reduce the number of software vendors in their finance departments [3][4][5][6][7][8][9][10][11][12][13][14][15]. - There is a strong appetite for automation, with over 50% of workflows targeted for full automation within three years [3][4]. Conclusion - The July 2025 CFO Survey highlights a complex landscape for financial software, characterized by moderating budget growth, strong AI adoption, stagnating cloud migration, and a trend towards vendor consolidation. Companies like Microsoft, ServiceNow, and SAP are positioned favorably, while challenges remain for others like Oracle and Workday. The overall sentiment reflects a cautious optimism towards digital transformation initiatives within finance departments.