Group 1: Revenue and Pricing Insights - The average customer price for 2024 is approximately 0.9 million yuan, with online prices around 0.4 million yuan and offline prices about 1.1 million yuan, showing a slight decline compared to 2023 [1] - The revenue share for engagement rings is about 77%, while wedding bands account for approximately 20%, with other jewelry sales making up the remainder [1] Group 2: Customer Demographics - As of March 2025, users under 24 years old represent 17.1% of the total user base, contributing 12.4% to sales; users aged 25-34 make up 64.8% of users and 63% of sales; users over 35 account for 18.1% of users and 24.6% of sales [2] - The 25-34 age group remains the primary revenue source, while the sales contribution from users over 35 is increasing, indicating a shift in growth sources [2] Group 3: Stock Incentive Plan - The stock incentive plan announced on July 11, 2025, involves granting up to 901,900 shares, representing 0.23% of the total share capital, to 27 key personnel [3] - The plan aims to align the interests of shareholders, the company, and core team members, enhancing motivation and retaining talent during a structural adjustment in the jewelry industry [3][4] Group 4: Business Development and Strategy - The company is in a critical exploration phase for its gold business in 2024, focusing on market research and consumer insights, particularly in wedding consumption [5] - The strategy emphasizes creating products that balance traditional ceremonial significance with modern aesthetics, targeting the wedding market while extending to lifelong wear [5]
迪阿股份(301177) - 2025年7月17日-7月28日投资者关系活动记录表