MercadoLibre(US:MELI)2025-08-04 22:02Financial Performance - In Q2, MercadoLibre reported revenue growth of over 30% year on year, with record income from operations of $825 million [4] - The company achieved accelerated GMV growth in June following the implementation of a new pricing strategy [5] - Advertising revenue grew by 38% year on year [5][6] Business Line Performance - Monthly active users of Mercado Pago reached 68 million, reflecting rapid user growth and increasing engagement [6] - The credit portfolio surpassed $9.3 billion, growing by 91% year on year, with a significant increase in credit card issuance [6][7] - The company reported that over half of its credit portfolio in Brazil is now NIM positive [8] Market Performance - In Brazil, the free shipping threshold was lowered for the third time in five years, which is expected to enhance user engagement and attract new customers [4][5] - Mexico experienced sharp GMV growth, with the number of items sold increasing at the fastest pace in almost two years [5] Strategic Direction and Industry Competition - The company is focused on bringing offline retail online by reducing frictions in the shopping experience [4] - There is a strong emphasis on integrating AI to improve marketing execution and advertising efficiency [21][22] Management Commentary on Operating Environment and Future Outlook - Management expressed confidence in the long-term benefits of recent strategic initiatives, including the lower free shipping threshold and reduced seller fees [11][12] - The company is optimistic about the quality of its credit business, with NPLs falling below 7% for the first time since reporting began [7] Other Important Information - The company is investing heavily in marketing, with sales and marketing spend up nearly 50% year on year, driven by high-profile campaigns [15][18] - The integration with Google Manager is seen as a key milestone for Mercado Ads [6] Q&A Session Summary Question: Shipping changes and seller fees impact - Management noted that lowering seller fees has a positive impact on pricing and selection over time [11][12] Question: Sales and marketing spend - Increased spend is attributed to successful campaigns, but it has put short-term pressure on margins [17][19] Question: Low ASP strategy compared to Shopee - The company believes it has the widest selection in Brazil and is encouraged by the traction from new sellers [25][26] Question: Shipping strategy in other countries - Management indicated that each market is different, and they will evaluate the implementation of similar policies in Mexico and Argentina [30][32] Question: GMV acceleration in Brazil - Items sold in Brazil grew by 34% year on year in June, indicating a positive trend following the free shipping campaign [35][36] Question: NPLs and asset quality - Management is satisfied with the evolution of NPLs and the profitability of credit portfolios, despite some increases in longer-term NPLs [42][43] Question: Advertising growth and performance - Advertising revenues grew significantly, with display and video ads showing strong performance [46][47] Question: Credit card business profitability - The credit card business in Brazil is now NIM breakeven, with expectations for future growth in Argentina [58][59] Question: Funding mix for credit portfolio - The company is transitioning to more external funding for its credit card portfolio, which may impact NIM in the future [62]