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海信家电_2025 年第二季度收益回顾_基本业绩好于表象,估值具吸引力;买入-Hisense Home Appliances Group (.SZ)_ 2Q25 Earnings Review_ Underlying results better than it appears, attractive valuation; Buy
2025-08-05 03:16

Summary of Hisense Home Appliances Group (000921.SZ) Earnings Call Company Overview - Company: Hisense Home Appliances Group - Ticker: 000921.SZ - Industry: Home Appliances Key Financial Results - 2Q25 Performance: - Total revenue: Rmb 49,340 million, Net profit: Rmb 2,077 million - Year-over-year growth: +1% in revenue, +3% in net profit - 2Q25 implied decline: -3% in revenue, -8% in net profit - Market Reaction: - Share price declined by 5.6% in A-shares and 6.4% in H-shares, compared to CSI300 (-3.2%) and HSI (-1.6%) [1][2] Management Insights - Earnings Call Date: July 31 - Key Topics Discussed: - 2025 guidance, Hisense-Hitachi partnership, overseas updates, domestic competition, margin outlook - Management's View: - Results may be better than they appear due to short-term adjustments in the central AC business, which is expected to improve [2][4] - Developer channel revenue declined, but retail and commercial channels remained stable [2][4] Margin and Revenue Insights - Margins: - Domestic margins remained stable while export margins improved due to product upgrades and operational efficiency [2][8] - Channel Performance: - Core central AC business saw a decline, but positive growth was noted in the 2C channel [5][8] - Overseas Sales: - Negative growth in overseas sales attributed to proactive risk management; expected improvement in 4Q25 [8] Earnings Forecast and Valuation - Revised Earnings Estimates: - EPS estimates for 2025E-2027E revised down by 0-2% [6][10] - Price Target: - 12-month target price set at Rmb 34 for A-shares and HK$ 29 for H-shares, based on 14x/11x 2027E P/Es [12][14] - Valuation Metrics: - Current trading at 10x/8x 25E P/E with a dividend yield of 5%/6% [2][10] Investment Thesis - Reasons for Buy Rating: - High earnings growth visibility supported by 2024 ESOP target - Attractive dividend yield - Undemanding forward P/E against high single-digit profit growth [10][11] Risks Identified - Key Risks: - Weaker global demand for white goods - Property market slowdown affecting VRF demand - Increased domestic competition impacting Hisense-Hitachi JV - Margin dilution from developer channel penetration - Integration challenges with Hisense-Hitachi JV [13][10] Conclusion - Overall Outlook: - Despite short-term challenges, the long-term growth potential remains strong due to product expansion and operational improvements. The company is positioned to benefit from synergies between its central and split AC businesses, as well as overseas market opportunities [2][10][11]