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哔哩哔哩_预计 2025 年第二季度符合预期;广告仍为 2025 年下半年关键驱动力-Bilibili (BILI.O)_ Expecting 2Q25 In Line; Ads Still as Key Driver in 2H25E
2025-08-05 03:20

Summary of Bilibili (BILI.O) Conference Call Company Overview - Company: Bilibili Inc. (BILI.O) - Industry: Online entertainment, specifically focused on anime, comics, and games (ACG) in China Key Financial Insights - 2Q25 Results Expectations: Revenue is expected to increase by 19% to RMB 7.3 billion, aligning with consensus estimates, driven by advertising (+17%), gaming (+60%), VAS (+10%), and others (-10%) [2] - Non-GAAP Gross Profit Margin (GPM): Projected to improve to 37.3% from 37% in 1Q25, with Non-GAAP Operating Profit Margin (OPM) estimated at 7.8% compared to 7% in 1Q25 [2] - Earnings Forecast: Non-GAAP earnings forecasted at RMB 511 million, consistent with consensus [2] 2H25 Outlook - Gaming Segment: Three new games are expected, but they are not major titles, which may lead to a slight weakening in gaming momentum [3] - Advertising Segment: Expected to remain the primary growth driver due to infrastructure improvements and the integration of AI technologies, with management confident that Bilibili's advertising performance will outperform the industry in the medium term [3] - VAS Segment: Live streaming growth is anticipated to remain stable, with monetization through charging functions being a priority [3] Regulatory Environment - Impact of Advertising Regulation: Recent government guidelines on advertising are expected to have limited impact on Bilibili, as the company primarily engages with larger merchants who are likely already compliant [4] Financial Projections - Target Price Adjustment: Target price raised to US$24 from US$23, reflecting a re-rating in the Chinese internet space [1] - Market Capitalization: Approximately US$9.65 billion [6] - Earnings Summary: - 2023A: Net Profit - RMB 3,425 million - 2024A: Net Profit - RMB 22 million - 2025E: Net Profit - RMB 2,136 million - 2026E: Net Profit - RMB 2,628 million - 2027E: Net Profit - RMB 3,107 million [5] Valuation Insights - Valuation Breakdown: - Gaming Business: US$6.8/share at a 15x 2025E P/E - Advertising Business: US$10.8/share at an 18x 2025E P/E - VAS Segment: US$6.0/share at a 1.5x 2025E P/S - E-commerce and Others: US$0.4/share at a 0.5x 2025E P/S [12][20] Risks and Challenges - High Risk Rating: The stock is rated as Neutral/High Risk due to volatility and ongoing losses. Key risks include: - Underperformance in gaming and advertising segments - Regulatory risks and increased competition [19][21] Conclusion - Bilibili is positioned for moderate growth driven by advertising and stable performance in live streaming, but faces challenges in gaming momentum and regulatory compliance. The company’s financial outlook remains cautiously optimistic with a focus on improving operational efficiency and leveraging AI technologies.