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近期快递“反内卷”情况跟踪
2025-08-05 03:20

Summary of Key Points from Conference Call Records Industry Overview - The conference call discusses the express delivery industry in China, particularly focusing on the recent "anti-involution" policies and their impact on pricing and competition in regions like Yiwu and Guangdong [1][2][3]. Core Insights and Arguments - Price Increases: Recent data indicates that express delivery prices in Yiwu and Guangdong have increased, with Yiwu's 0.3 kg regular item price rising by approximately 0.05 CNY compared to June, and Guangdong's 0.1 kg special item price increasing by 0.05 to 0.10 CNY [1][3]. - Government Intervention: The State Post Bureau has held meetings to address the issue of cutthroat competition, urging companies to stabilize their networks. Guangdong's drug administration has mandated price increases starting August 1, aligning with Yiwu's standards [2][3]. - Historical Policy Review: The effectiveness of past anti-involution policies is reviewed, noting that while the 2021 policies successfully raised industry price levels, the 2023 and 2024 price increases have only provided temporary support due to previous intense competition and cost pressures during the pandemic [1][5][6]. - Profitability Pressure: The current price competition is intensifying, with special pricing policies lowering average prices. Although headquarters are gaining more volume, this has led to reduced delivery fees for outlets, increasing operational pressure on both headquarters and franchisees, resulting in a decline in per-package profit [1][7][8]. Additional Important Content - Future Profit Elasticity: If significant price increases can be achieved, the profit elasticity for e-commerce express delivery companies will notably increase. For instance, under a hypothetical price increase of 3% to 10%, companies like Zhongtong and Yuantong could see profit elasticity ranging from 10% to 34% and 18% to 60%, respectively [9]. - Demand Forecast: The overall demand for e-commerce express delivery is expected to maintain a growth rate of around 15% in the near future. The anti-involution policies are anticipated to stabilize prices, potentially reducing the intensity of competition in the latter half of the year [10]. - Long-term Competition Dynamics: While competition is expected to persist, stronger network capabilities among leading mid-tier companies will likely enhance their competitive advantages. Attention should also be given to improvements in last-mile efficiency and the development of autonomous delivery vehicles [10].