Wix(WIX) - 2025 Q2 - Earnings Call Transcript

Financial Data and Key Metrics Changes - Total bookings grew to $510 million in Q2 2025, up 11% year over year, driven by stronger new user cohorts and deeper adoption of AI offerings [24] - Total revenue increased to $490 million, reflecting a 12% year over year growth, exceeding the high end of guidance [24] - Non-GAAP gross margin in Q2 was 70%, up from 69% in Q1, indicating productivity benefits from AI solutions [25] - Non-GAAP operating income was $110 million, or 22% of revenue, up from 21% in Q1 [26] - Free cash flow for Q2 was $148 million, representing 30% of revenue [26] Business Line Data and Key Metrics Changes - Partners revenue grew 24% year over year to $183 million, driven by adoption in the professional audience segment [24] - Transaction revenue increased by 18% year over year to $64 million, supported by 11% growth in Gross Payment Volume (GPV) [25] - GPV reached $3.6 billion, with partners contributing nearly 55% of total GPV [25] Market Data and Key Metrics Changes - New user cohort bookings grew 14% over the previous year's cohort in its first quarter, with notable strength in the U.S., UK, and Europe [13][14] - Over 5 million new users onboarded in Q2, a 6% increase year over year, with a mix of high intent and commerce-oriented users [15] Company Strategy and Development Direction - The company is focusing on AI-driven advancements to lower barriers to digital creation, positioning itself to thrive in the evolving online landscape [4][5] - The acquisition of Base44 is aimed at unlocking new markets and enhancing the company's capabilities in Vibe coding, which is expected to be a major growth driver in 2026 and beyond [7][8] - The strategy includes combining intuitive visual editing with flexible Vibe coding to cater to a broader range of users [10] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to drive long-term growth through essential tools that help users adapt and succeed [21] - Positive demand trends have continued into early Q3, with new user cohort bookings growing over 20% compared to the previous year [20] - The company raised its full-year bookings outlook to $2.04 billion to $2.075 billion, reflecting an expected growth of 11% to 13% year over year [27] Other Important Information - The company began executing a $400 million share repurchase authorization, repurchasing approximately 646,000 shares for nearly $100 million [26] - Non-GAAP total gross margin is expected to be approximately 69% for the full year, with operating expenses around 49% of revenue [30] Q&A Session Summary Question: Insights on Vibe coding and Base44 - Management views Vibe coding as complementary to the core Wix drag-and-drop editor, emphasizing that both will coexist and serve different user needs [34][35] Question: Contribution of Base44 to bookings - Base44's contribution is acknowledged, but the majority of the bookings guidance raise is attributed to the strength of new cohorts [42][43] Question: Customer retention and pricing strategy - Stronger than expected retention dynamics are noted, with limited impact from recent pricing changes [90]