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中国半导体 - 眼镜中的芯片,中国品牌人工智能-Greater China Semiconductors-Chips in Glasses China brand AI
2025-08-07 05:17

Summary of Key Points from the Conference Call Industry Overview - The conference call focused on the Greater China Semiconductors industry, particularly the advancements in AI and AR glasses technology [1][4][7]. Core Company Insights - Alibaba has launched its WOW Quark AI+AR glasses, which utilize a binocular MicroLED+waveguide system. The glasses are powered by a mainstream SoC and include a Bestech BES2800 for improved power efficiency. The MicroLED projector is supplied by JBD, featuring a monochrome (green) display [6][7]. - Rokid has introduced AI+AR glasses that share similar silicon components with Alibaba's WOW glasses, also using JBD's MicroLED technology but with four waveguides to serve both eyes [6][8]. - Xreal employs a different approach, utilizing MicroOLED technology with a birdbath optical stack, which, while potentially increasing weight, allows for full-color imagery [6][8]. Product Specifications and Technology - Meta's new AR glasses, named Celeste, are expected to be officially launched at the Meta Connect Conference in September. They will feature an LCOS (Liquid Crystal on Silicon) + waveguide display module, specifically using Omnivision's OP03011 panel with a resolution of 648x648 at 120Hz [2][6]. - A significant concern for AI+AR glasses remains battery life. The earlier Orion prototype had a limited runtime of 45 minutes, and improvements in battery life for Celeste are deemed critical for user adoption [6][11]. Market Dynamics and Trends - The AI glasses market is experiencing rapid growth, with Meta reporting a 5% year-over-year increase in Reality Labs revenue, driven by strong AI glasses sales despite a decline in Quest sales [11]. - The integration of AR functions in AI glasses is seen as a potential driver for future smart glasses products, enhancing user interaction with AI [11]. Supply Chain Developments - SICC and Sunny OmniLight have entered a strategic cooperation agreement to promote SiC substrates in the optical field, which could benefit the application of these materials in AI glasses and displays for electric vehicles [10]. Forecasts and Projections - The total addressable market (TAM) for LCOS in AR devices is projected to reach US$153 million by 2028 [18]. - The CIS TAM in AI glasses is expected to grow to US$273 million by 2028 [22]. - The SoC TAM for AI glasses is forecasted to have an 80% compound annual growth rate (CAGR) from 2024 to 2028 [24]. Conclusion - The AI and AR glasses market is rapidly evolving, with significant advancements from major players like Alibaba, Rokid, and Meta. The integration of advanced display technologies and improvements in battery life are critical for the adoption and success of these products in the consumer market. The strategic partnerships and supply chain developments further indicate a robust growth trajectory for the industry.