Crocs(CROX) - 2025 Q2 - Earnings Call Transcript

Financial Data and Key Metrics Changes - The company reported second quarter revenues of $1,100 million, a 3% increase compared to the prior year [6][26] - Crocs brand revenues were $960 million, up 4% year-over-year, driven by a 16% growth in international markets [6][26] - Adjusted gross margins improved to 61.7%, gaining 30 basis points from the previous year [6][28] - Adjusted diluted earnings per share increased by 5% to $4.23 [6][31] - Free cash flow reached $269 million, allowing for share repurchases and debt repayment [7][32] Business Line Data and Key Metrics Changes - Crocs brand saw a 4% revenue increase, while Hey Dude revenues decreased by 4% [6][26] - The Crocs brand's wholesale revenue grew by 6%, while direct-to-consumer (DTC) sales increased by 3% [26] - Hey Dude's adjusted gross margin improved to 50.2%, up 110 basis points due to distribution efficiencies [28] Market Data and Key Metrics Changes - International revenue for Crocs grew by 16%, with China reporting over 30% growth [17][26] - North American revenues declined by 6% due to reduced discounting strategies [19][26] - The international business now represents over 50% of Crocs brand revenue [17][60] Company Strategy and Development Direction - The company is focusing on long-term brand health and profitability by reducing promotional activities and managing inventory conservatively [9][10] - Strategic actions include amplifying measures to protect brand health and profitability, particularly for the Crocs brand [9][10] - The company aims to diversify its offerings and strengthen its position in the casual footwear segment [11][12] Management's Comments on Operating Environment and Future Outlook - Management noted cautious consumer behavior in the U.S. impacting discretionary spending [8][9] - The outlook for the second half of the year is concerning, with anticipated challenges in retail order books [9][35] - Management emphasized the importance of international growth as a key driver for future performance [45][60] Other Important Information - The company has initiated $50 million in cost savings and is exploring further opportunities [11][30] - A non-cash impairment charge of $737 million on Hey Dude's intangible assets was reported due to a longer stabilization timeline [30] - The company plans to continue share repurchases and debt repayment while maintaining a target net leverage range of 1 to 1.5 times [32][36] Q&A Session Summary Question: Outlook for Crocs North America and Q3 - Management acknowledged several factors affecting North America, including cautious consumer behavior and intentional pullbacks on discounting to protect brand health [41][43] Question: Share Loss to Competitors - Management noted a trend towards athletic brands impacting market share but believes Crocs can maintain its position through innovation and product offerings [50][52] Question: International Business Growth - Management expressed confidence in the international business, highlighting strong growth in China and India, and expects mid-teens growth trajectory [60][92] Question: Impact of Tariffs and Pricing Strategy - Management indicated that tariffs will impact margins, but they plan selective price increases and cost-saving measures to mitigate effects [65][66] Question: Inventory Management and SKU Count - Management confirmed cautious planning for inventory receipts and emphasized the importance of maintaining product freshness while managing costs [116][120]