Under Armour(US:UA)2025-08-08 13:30Financial Data and Key Metrics Changes - First quarter revenue declined 4% to $1.1 billion, with regional results showing a 5% decline in North America, a 10% increase in EMEA, a 10% decline in APAC, and a 15% decline in Latin America [40][41] - Gross margin increased by 70 basis points year over year to 48.2%, driven by favorable foreign currency impacts and pricing benefits [43] - SG&A expenses decreased by 37% to $530 million, reflecting lower marketing and savings from restructuring efforts [44] Business Line Data and Key Metrics Changes - Apparel revenue declined 1%, footwear revenue decreased by 14%, while accessories grew by 8% [41][43] - The company is focusing on reducing SKUs by 25% and cutting materials by 30% for 2025 products to streamline operations and improve pricing [10][11] Market Data and Key Metrics Changes - North America is expected to see a low double-digit revenue decline, while EMEA is projected to deliver high single-digit growth [50] - APAC revenue is anticipated to decline at a low teen rate due to weak consumer sentiment [50] Company Strategy and Development Direction - The company is undergoing a transformation to become a more focused brand, emphasizing sports, style, and innovation while maintaining financial discipline [4][6] - A two-lever strategy is being implemented to address tariff impacts and improve brand health through premium product offerings and better pricing [57][58] Management's Comments on Operating Environment and Future Outlook - Management acknowledges the challenging environment due to tariffs and limited consumer spending but remains optimistic about brand health and future growth [7][38] - The company expects operating income for fiscal 2026 to be roughly half of fiscal 2025 levels due to increased costs and demand pressures [49] Other Important Information - The company is focusing on building deeper connections with consumers and enhancing brand authenticity [6][7] - A renewed partnership with the NFL and various influencer collaborations are part of the strategy to engage younger demographics [31][34] Q&A Session Summary Question: How are tariffs impacting demand from wholesale partners? - Management noted that the tariff environment is challenging but emphasized that their strategy remains focused on creating desirable products and improving pricing power [56][57] Question: Can you elaborate on brand health improvements? - Management highlighted improvements in brand perception, particularly among the 18 to 34 demographic, and noted positive trends in sell-through rates for key products [60][62] Question: What is the outlook for the order book for the holiday season? - Management indicated that while there is some uncertainty due to tariffs, there is positive momentum with new product launches and retailer engagement [90][91]