2025-08-12 12:00Financial Data and Key Metrics Changes - Total revenues reached a record high of RMB 8.4 billion, up 18% year over year, driven by strong growth in music subscription and advertising services [24][25] - Online music revenues grew 26% year on year to RMB 6.9 billion, with music subscription revenues increasing 17% year on year to RMB 4.4 billion [24][25] - Monthly ARPPU reached RMB 11.7, compared to RMB 10.7 in the same period last year, reflecting the expansion in SYP subscribers [25] - Net profit increased by 38% to RMB 2.5 billion, with net profit attributable to equity holders rising by 43% to RMB 2.4 billion [31] Business Line Data and Key Metrics Changes - The music subscription business remains a core growth driver, with a subscriber base exceeding 15 million [15] - Advertising revenue continued to grow significantly, driven by innovative ad formats and increased offline events [25][26] - Artist-related merchandise sales and offline performances also contributed robustly to overall revenue growth [27] Market Data and Key Metrics Changes - The company successfully hosted major concerts, including G Dragon's tour, which attracted over 36,000 attendees [9] - The advertising growth was supported by events like the 618 shopping festival, which increased the number of advertisers and engagement rates [26] Company Strategy and Development Direction - The company is focused on building a comprehensive music entertainment platform, enhancing user engagement through innovative features and artist collaborations [5][15] - Strategic partnerships with artists and labels are aimed at expanding content offerings and enhancing user experiences [6][12] - The company is committed to diversifying music services and leveraging AI technology to enhance user engagement and content creation [13] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the second half of 2025, expecting revenue to exceed previous expectations due to solid performance year to date [39] - The company aims to continue enhancing SYP membership and introducing more artist-centric privileges to drive growth [32] - Management highlighted the importance of operational efficiencies and the potential for bottom line improvement moving forward [39] Other Important Information - The company is exploring synergies from its deal with Simalaya, focusing on long-form audio as a complementary content form [51][52] - The introduction of the Bubble community aims to enhance user engagement and provide a platform for deeper artist-fan interactions [42][48] Q&A Session Summary Question: Outlook for revenue and profit in the second half - Management is encouraged by solid performance and expects continued high-quality growth in the subscription business, with a focus on operational efficiencies [37] Question: User feedback on the Bubble product - Management reported positive user feedback on Bubble, which aims to enhance communication between fans and artists, with plans to introduce more features [44][46] Question: Synergies with Simalaya deal - Management noted that the deal is pending regulatory approval, but sees long-form audio as a key growth area that complements existing music services [51][52] Question: Long-term revenue contribution from other music revenue streams - Management acknowledged that while advertising is high-margin, offline performances and merchandise have lower margins but are expected to grow [56][60] Question: Biggest opportunities and challenges in the fan economy - Management sees opportunities in integrating merchandise and offline events with online services, while challenges include scheduling and logistical coordination [66] Question: Long-term positioning and revenue mix - Management plans to leverage a dual strategy of content and platform development, with expectations for advertising revenue growth to outpace online music revenue growth [72][73] Question: Details on ad-based membership revenue contribution - Management indicated that the growth in advertising revenue is primarily from online advertising rather than ad-based membership, which is still in its early stages [76][78] Question: Operating expenses and future trends - Management expects to control expense growth to remain slower than revenue growth, ensuring continued profitability [83] Question: Online music subscription business metrics - Management reported a growing SVIP penetration ratio and retention rates, driven by premium content offerings and artist collaborations [87][90]