2025-08-12 12:02Financial Data and Key Metrics Changes - Total revenues reached a record high of RMB8.4 billion, up by 18% year over year, driven by strong growth in music subscription and advertising services [24][25] - Online music revenues grew 26% year on year to RMB6.9 billion [25] - Net profit increased by 38% to RMB2.5 billion, with net profit attributable to equity holders rising by 43% to RMB2.4 billion [31] - Monthly ARPPU reached RMB11.7, compared to RMB10.7 in the same period last year [26] Business Line Data and Key Metrics Changes - Music subscription revenues grew 17% year on year to RMB4.4 billion, supported by an expanding subscriber base and higher ARPPU [26] - Advertising revenue continued to grow significantly, benefiting from innovative ad formats and increased offline events [27] - Artist-related merchandise sales and offline performances contributed robust results, enhancing overall revenue growth [27][28] Market Data and Key Metrics Changes - Social entertainment services and other revenues were RMB1.6 billion, down by 9% year on year due to adjustments in live streaming and compliance procedures [28] - Gross margin rose by 2.4 percentage points year on year to 44.4%, driven by strong growth in music subscription and advertising revenues [29] Company Strategy and Development Direction - The company is focused on building a comprehensive music entertainment platform, integrating content and services to enhance user engagement [39][66] - Strategic partnerships with artists and labels are being leveraged to expand offerings and enhance user experiences [12][20] - The company aims to continue innovating in the music space, including the introduction of AI technology and new interactive features for users [13][20] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the second half of 2025, expecting revenue to exceed previous expectations due to solid performance year to date [39] - The company is committed to investing in new initiatives that create lasting value in the music entertainment space [22] - Management highlighted the importance of operational efficiency and the potential for bottom line improvement moving forward [39][80] Other Important Information - The company successfully hosted major concerts, including G Dragon's tour, which significantly enhanced its industry reputation [9][28] - The introduction of the Bubble community aims to enhance user engagement and provide a platform for artists to connect with fans [41][46] Q&A Session Summary Question: Outlook for revenue and profit in the second half - Management is encouraged by solid performance and expects continued high-quality growth in both subscription and non-subscription services [39] Question: User feedback on the Bubble product - Management reported positive user feedback and sees potential for Bubble to contribute meaningfully to revenue in the future [42][46] Question: Synergies with Simalaya deal - Management is awaiting regulatory approval and believes long-form audio will complement existing music business [50][52] Question: Long-term revenue contribution from other music revenue - Management indicated that while offline performance and merchandise contribute to revenue, their impact on gross margin is relatively small [56][58] Question: Biggest opportunities and challenges in the fancy economy - Management sees opportunities in integrating merchandise and offline events with online services, while challenges include scheduling and logistical coordination [64][66] Question: Long-term positioning and revenue mix - Management plans to leverage both online music and advertising as key growth drivers, with a focus on expanding into long-form audio and international markets [71][72] Question: Advertising revenue growth from new membership - Management clarified that advertising growth is primarily driven by online advertising rather than the new ad-based membership [74][76] Question: Operating expenses and leverage - Management expects to control expense growth to remain slower than revenue growth, ensuring operational leverage [80] Question: Sustainability of Super VIP growth - Management emphasized that growth in Super VIP is driven by ongoing content releases and user engagement strategies [84][86]