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AI眼镜行业深度:镜观万象,AI启新元
2025-08-14 14:48

Summary of AI Glasses Industry Research Industry Overview - The AI glasses market is projected to have significant growth, with global sales potentially exceeding 90 million units by 2030, and expected shipments nearing 10 million units in 2025, reaching 20 million units in 2026, indicating substantial market penetration potential [1][4] Key Insights and Arguments - AI glasses are positioned as an easy-to-promote, cost-effective end-device, with significant upgrades in internal components such as cameras, chips, and microphones, leading to high investment elasticity similar to the development path of TWS (True Wireless Stereo) headphones [1][5] - The current AI glasses market is likened to the TWS headphone market in 2015-2016, indicating it is in an early attention phase, with expectations of entering a rapid growth phase by 2025 and a potential explosion in 2026 [1][6] - The global eyewear market was valued at approximately $184.1 billion in 2023, comparable to the smartphone market in 2012, suggesting that AI glasses have significant potential to replace traditional eyewear [1][7] Catalysts for Industry Development - Key catalysts for the AI glasses industry include the launch of new products by manufacturers, increased market attention towards AI glasses, and existing product shipments exceeding expectations, all of which will drive sector growth [1][8] Market Dynamics and Supply Chain - The cost structure of Meta's AI glasses includes SoC assembly (34%), storage (21%), and cameras (7%), with Qualcomm being the largest supplier at 36% [1][9] - Notable suppliers in the AI glasses supply chain include GoerTek, Hengxuan, and other companies involved in the core and flexible segments of the industry, which are expected to see significant profit elasticity as sales reach 17 million units by 2027 [1][15] Technology and Product Development - Xiaomi's AI glasses utilize an MCU and SoC chip solution, with significant value in the assembly process, highlighting the importance of component suppliers like GoerTek and Longqi [1][10][11] - The optical display technology in AR glasses is evolving towards full-color displays, with Micro LED and diffraction waveguide technologies being the most promising, although still in development [1][14] Investment Perspective - From an investment standpoint, AI glasses are seen as a relatively simple and cost-effective device with significant future potential, following historical trends of major upgrades in consumer electronics [1][5] - The current stage of AI glasses is expected to yield greater market capitalization increases compared to profit growth during the industry explosion phase, indicating a potential for valuation enhancement [1][6] Conclusion - The AI glasses industry is at a pivotal moment, with substantial growth potential driven by technological advancements, market dynamics, and evolving consumer needs, making it a sector to watch for future investment opportunities [1][8][15]