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网易公司 -2025 年第二季度业绩,营销力度快速恢复-NetEase, Inc_ 2Q25 Results_ Fast recovery of marketing intensity
2025-08-18 02:52

Summary of NetEase, Inc. 2Q25 Earnings Call Company Overview - Company: NetEase, Inc (NTES) - Industry: China Internet and Other Services - Market Cap: US$86,501 million - Stock Rating: Overweight - Price Target: US$151.00, representing a 12% upside from the close price of US$134.90 on August 13, 2025 Key Financial Highlights - Revenue: - 2Q25 revenue increased by 9% YoY to Rmb27.9 billion, with online game revenue rising by 15% YoY to Rmb22.1 billion, exceeding Morgan Stanley's estimate by 2% [1][3] - Gross Profit: - Gross profit rose by 13% YoY to Rmb18.1 billion, with a gross profit margin (GPM) improvement to 64.7%, driven by a shift towards PC games [2][3] - Operating Profit: - Adjusted operating profit increased by 24% YoY to Rmb10 billion, also 2% above estimates [2] - Net Profit: - Adjusted net profit grew by 22% YoY to Rmb9.5 billion, slightly above estimates but below heightened market expectations due to increased sales and marketing expenses [3][6] Segment Performance - Online Games: - Revenue from online games was Rmb22.1 billion, reflecting a 15% YoY growth [1] - Youdao: - Revenue increased by 9% YoY to Rmb1.4 billion [3] - Music: - Revenue decreased by 4% YoY to Rmb1.97 billion [3] - Innovative Business and Others: - Revenue fell by 17% YoY to Rmb2.36 billion [3] Expense and Margin Analysis - Sales and Marketing Expenses: - The sales and marketing expense ratio increased to 12.8%, aligning with management's long-term target [2] - Operating Margin: - Operating margin for 2Q25 was reported at 35.9%, a 4.2 percentage point increase YoY [3] Market Outlook - Growth Expectations: - The company anticipates continued growth in the gaming sector, supported by strong contract liabilities, which are expected to positively impact 3Q performance [1] - Investment Opportunity: - Analysts suggest that any potential dip in share price presents a good opportunity for accumulation, given the long-term guidance of 13-14% growth [6] Risks and Considerations - Market Risks: - The company faces risks related to slower growth and limited overseas exposure compared to US/EU publishers [9] - Performance Risks: - Potential risks include weaker-than-expected margins and the performance of existing or new game titles [9] Conclusion NetEase, Inc. demonstrated solid financial performance in 2Q25, with significant growth in revenue and profit, particularly in the online gaming segment. The company is well-positioned for future growth, although it faces certain market risks that investors should consider.