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快递反内卷 - 自上而下,预计具备扩散效应和持续性
2025-08-18 15:10

Summary of Conference Call on the Express Delivery Industry Industry Overview - The express delivery industry is currently facing challenges such as price wars and market share competition, exacerbated by new social security regulations that increase cost pressures [1][4] - The National Postal Administration emphasizes the need to regulate and rectify the industry's "involution" competition, with some regions implementing price increases, though the effectiveness varies by local government support [1][3] Key Points and Arguments - Social Security Regulations: The new social security regulations are expected to significantly impact the express delivery industry, with full compliance anticipated by September 2025, leading to an increase in costs of approximately 0.02 CNY per package [1][4][6] - Price Increase Trends: The Guangdong region has implemented a price increase of 0.4 to 0.5 CNY, while other areas like Hunan still experience price wars. The price increase is part of a broader strategy to stabilize the market and improve service quality [3][5] - Market Dynamics: The disparity in market share between leading companies and smaller firms is expected to widen, with smaller firms showing greater profit elasticity, particularly companies like Shentong, Yunda, and Jitu, which have profit elasticity ranging from 80% to 150% [1][5][6] - Cost Sharing: The burden of social security costs is likely to be shared across the entire supply chain, including listed companies, franchisees, and labor outsourcing companies, making it difficult to quantify the exact distribution of these costs [6][9] Additional Important Insights - Future Market Expectations: The implementation of anti-involution policies is expected to enhance service quality and market competition, leading to healthier industry development. However, the varying levels of government support for price increases will affect the overall effectiveness of these policies [5][8] - Elasticity of Earnings: The earnings elasticity for companies is projected to be significant, with even pessimistic scenarios showing close to 200% elasticity for smaller firms. The price-to-earnings (PE) ratios for these companies are currently low, making them attractive investment opportunities [7][9] - Expansion of Anti-Involution Trends: The anti-involution trend is expected to spread beyond major grain-producing areas to non-grain-producing regions, although this will take time. The overall trend indicates a likelihood of price increases during peak seasons [2][8] Conclusion - The express delivery industry is undergoing significant changes due to regulatory pressures and market dynamics. The anticipated rise in social security costs and the push for price increases are expected to reshape the competitive landscape, favoring larger firms while providing opportunities for smaller firms with high profit elasticity. Continuous monitoring of government support and market responses will be crucial for stakeholders in the industry [1][5][9]