NOPOSION(SZ:002215)2025-08-20 09:10Group 1: Cost Management and Optimization - The company emphasizes cost control, with overall blueberry costs slightly increasing year-on-year, while farm costs remain stable compared to the previous production season. Non-farm costs have risen due to rapid expansion [1] - Future cost reductions will stem from improved technology and management systems, including more precise production techniques and refined operational management [2] Group 2: KA Channel Strategy - The company successfully entered the Sam's Club in Fuzhou during the last production season, aiming to enhance the coverage and sales proportion of KA channels in the new season [3] - Strengthened cold chain logistics and supply chain capabilities are expected to ensure stable, high-quality supply to KA customers, making KA channels a significant sales avenue for blueberries [3] Group 3: Pesticide Business Outlook - The pesticide business is in a cyclical upswing, with upstream raw material prices recovering and confidence among channels and end farmers improving [4] - The "one product, one certificate" strategy supports long-term development, focusing on brand strategy and product diversity to boost pesticide formulation sales [4] Group 4: Laos Company Strategic Positioning - The Laos company is strategically positioned for blueberry production capacity, utilizing a replication model to overcome land resource constraints in Yunnan, facilitating future expansion [5] - The company is exploring "direct sales from production areas to overseas" to enhance international operational capabilities and risk resilience [5] Group 5: Brand Building and Marketing Strategies - The new production season will focus on the "Aimei Zhuang" brand, increasing brand visibility and image enhancement [6] - The company will segment blueberry production areas into four chains, emphasizing consumer experience, repurchase rates, and product quality management [6] Group 6: Sales Channels and Export Plans - The company plans to leverage the "Aimei Zhuang" brand to deepen collaborations with major retailers like JD.com and Hema, expanding the KA channel's sales proportion [7] - Southeast Asia is identified as a strategic export region, with sales already initiated in Japan, Singapore, and Malaysia, and plans to adjust exports based on domestic supply and demand dynamics [8]