运动相机：“中国智造”的影像时代

Summary of the Smart Imaging Device Industry Conference Call Industry Overview - The smart imaging device market in China is valued at approximately 50 billion RMB, with a compound annual growth rate (CAGR) of about 15% from 2017 to 2023, expected to increase to 20.8% due to the growth of short videos [1][3][12] - Annual sales of handheld devices are around 40 million units, with panoramic action cameras accounting for less than 2 million units [1][3] Key Players and Market Dynamics - The industry is concentrated among three major players: GoPro, Yingshi Innovation, and DJI, with a combined annual shipment of about 7 million units [1][5] - GoPro's annual shipment is over 2 million units, Yingshi Innovation slightly below 2 million, and DJI also around 2 million [5][8] - The market has a significant presence of low-end products, with over half of the total shipments priced below 1,000 RMB, while the products from leading companies are priced between 2,500 and 3,000 RMB [5] Market Segmentation - Yingshi Innovation has defined the panoramic action camera category, holding nearly 70% market share, while Ricoh and GoPro hold 12% and 9% respectively [1][6] - The wide-angle action camera market is larger but more fragmented, with GoPro maintaining a leading position [6][10] Competitive Landscape - The panoramic action camera market has a higher concentration due to the definition of the category by Yingshi Innovation and the algorithmic barriers involved [4][10] - Core barriers in the smart imaging device industry include algorithm software capabilities and supply chain advantages, with software tuning being a key competitive factor [4][11] Future Outlook - The smart imaging device industry is expected to continue its rapid growth, driven by advancements in technology and increasing consumer demand for high-quality shooting [7][12] - Emerging brands are anticipated to enter the market, while mid-to-low-end brands will seek to improve technology and reduce costs to capture more market share [7] Additional Insights - DJI does not have a panoramic action camera product before 2025, focusing instead on wide-angle action cameras [8] - Competitors in the wide-angle action camera market include Yuan Innovation, Aijian, SG Can, and other Shenzhen consumer electronics brands, primarily selling online to overseas markets [9]