路斯股份20250827

Summary of the Conference Call for Lusi Co., Ltd. Industry Overview - The domestic pet industry is expected to exceed 300 billion yuan by 2024, with a compound annual growth rate (CAGR) of nearly 10% from 2018 to 2024 [9][10] - The pet food segment remains the largest expenditure category, accounting for over 50% of total spending [11] - The pet economy's CAGR from 2018 to 2024 is close to 10%, with the cat economy growing at 14%, significantly outpacing the dog economy [10] Company Overview - Lusi Co., Ltd. operates under a dual domestic and international growth model, with overseas markets serving as the profit foundation while domestic investments are just beginning [2][4] - The company has been in the pet food industry for 20 years, initially focusing on OEM services for European and American brands before developing its own brands [3] Financial Performance - In the first half of 2025, Lusi's overseas business grew by 19% year-on-year, but the Cambodian factory incurred a loss of approximately 7 million yuan due to initial operational inefficiencies [2][7] - The gross margin for staple food products has been increasing, reaching 22%-23% in the first half of 2025, up from 19% in 2024 [7] - The company anticipates a revenue growth rate of 15%-20% for the year, but profit growth is expected to be only 0%-5% due to various challenges [8] Product and Market Strategy - Lusi's product range includes staple foods, jerky, canned goods, and meat powder, with jerky being the largest segment [5] - The company launched a new brand, Miaoguan, focusing on cost-effective products to capture market share [3][18] - The company plans to enhance its production capacity in Cambodia to improve profitability and is also expanding its canned goods production in Shandong [17] Competitive Landscape - The pet food market in China is characterized by low concentration, with the top ten brands holding only 26% market share, compared to 42% in the U.S. [12] - Online sales channels are rapidly growing, with a CAGR of 35% from 2017 to 2024, and domestic brands are gaining a competitive edge [13] Customer and Market Distribution - Lusi's primary customer is Germany's Furins, with a stable European market. The Russian market is growing rapidly, accounting for about 20% of sales, while the U.S. market is just beginning to ramp up [19] Marketing and Brand Development - The company operates an original IP, "Dalu and Sisi," to enhance brand awareness through storytelling, although it has not yet significantly impacted sales [20] Future Outlook - Lusi remains optimistic about its long-term growth potential, focusing on brand development and maintaining a strong relationship with its customers despite short-term profit pressures [21]