2025-08-28 12:30Financial Data and Key Metrics Changes - Total revenue grew by 7% year over year, reaching CNY2.6 billion [8][15] - Adjusted operating income expanded to CNY59 million, a significant improvement from CNY10 million in the same period last year [8][19] - Blended gross margin for product sales at a group level was 28.4%, an expansion of 310 basis points year over year [17] - Non-GAAP income from operations was CNY6.1 million, with adjusted non-GAAP income from operations at CNY59 million, a sharp improvement from CNY10 million in the same period last year [19] Business Line Data and Key Metrics Changes - E-commerce revenue grew by 3.4% to CNY2.2 billion, while brand management revenue rose by 35.4% to CNY398 million [15] - BEC revenue grew by 3%, with adjusted operating profits rising 56% year over year to CNY94 million [8][19] - BBM revenue grew by 35% year over year, up from 23% in the previous quarter [11] Market Data and Key Metrics Changes - Strong performance in beauty and cosmetics and alcohol categories contributed to e-commerce product sales revenue growth of 3.3% year over year [16] - BBM product sales totaled CNY396 million, representing a 35.5% year over year growth, mainly driven by the strong performance of the Gap brand [16] Company Strategy and Development Direction - The company is focused on leveraging technology and data-driven solutions to optimize decision-making and improve inventory efficiency [12] - BBM is established as a growth-driving core division, with ongoing initiatives in merchandising, channel expansion, and marketing [11][30] - The company aims to elevate its role from a distribution partner to a comprehensive trade partner, enhancing partnerships with brand partners [21] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the second half of the year, anticipating stronger performance driven by brand partners' planning and inventory allocation [45][68] - The company is optimistic about the upcoming Double Eleven promotion, with brands planning to allocate higher marketing budgets [84] Other Important Information - The company wrote off CNY53 million in accounts receivable as a one-time general and administrative expense [14][19] - Cash and cash equivalents totaled CNY2.7 billion as of June 30, 2025 [20] Q&A Session Summary Question: Contribution from Tmall and impact of instant retail shopping - Management noted strong GMV growth on Tmall and JD during the six-eighteen promotion, with Tmall's growth significantly outpacing JD [40] - Instant retail shopping is gaining popularity, and the company is testing various categories in this space [41] Question: Future momentum of BBM business - Management confirmed plans for continued store expansion and product improvements, with a breakeven point expected in Q4 [43][44] Question: E-commerce operational costs and traffic allocation - The company benefits from rebate programs with platforms, which encourage driving top-line growth [50] - Traffic allocation strategies vary by category, with premium brands receiving higher quality traffic [52] Question: Brand acquisition and collaboration criteria - The company aims to cultivate brands from its existing client base and is open to new brands that show growth potential [56][57] Question: Growth outlook for BEC business - Management emphasized ongoing operational efficiency improvements and confidence in the second half of the year [66][68] Question: AI application progress - The company is focused on using AI to enhance internal efficiency rather than directly driving revenue [82] Question: Plans for Double Eleven promotion - Management indicated that brand partners are preparing for the Double Eleven promotion, leveraging insights from the six-eighteen festival [84]